How Your List Affects Postage Costs

HOW YOUR LIST AFFECTS POSTAGE COSTS AND WHAT YOU CAN DO ABOUT IT!

The quality and accuracy of address information in mailing lists is one of the areas least understood and largely overlooked by most businesses using direct mail. To get an advertising message delivered the address must be correct! Many firms that use direct mail neglect this vital aspect. Is there a "printing" mentality of creating "one" and reproducing it "thousands" of times? The "one to one" aspect of valuing each individual's information must be applied to every single record in a list.

Quality data entry and following input guidelines consistently generates accurate street, city, province and postal code information. Consistent data entry also improves the ability to match records and eliminate duplicates. Every duplicate mailed results in a poor company image and costs double in printing, mail processing and postage to reach the same person twice. Direct marketers need to be concerned about how many duplicates are in the list, determine how much it is costing and ask what can be done about it!

What may look like a correct address may not be true when compared against the Canada Post master list of all addresses in Canada. To receive the reduced postage rate for mailings of 5,000 or more, a list will go through a computer process to verify or "validate" that the addresses are deliverable. It must show a 95% rate of accuracy to qualify for the usual postage. A penalty of 5 cents each will be added to the regular postage cost for those records below 95%. What does this mean? On a mailing of 20,000 records, attaining an accuracy rating of 75% is 20% below the required percentage. 20% of 20,000 records is 4,000 invalid records x 5 cents = $200 additional in postage to send out mail that may not get delivered.

If it costs approximately $1.00 per record for printing, mail processing and postage for 4,000 addresses that may end up in the recycle bin anyway, you have now spent $4,200 more on your mailing with no sales results. It is cost effective to look at those records deemed "invalid" and correct or eliminate them before your next mailout.

Records are deemed "invalid" when the street, city, province and postal code information do not reflect a "deliverable" destination and can be caused by any of the factors listed below.

Common Errors Affecting Address Accuracy

Obsolete postal codes

Invalid or missing postal codes

No street direction included in address

Numbered street name entered incorrectly

Station qualifiers missing for post office boxes and rural routes

Non address information in address fields

Unusual characters and unnecessary punctuation

Obsolete postal codes 

Many rural delivery services have been restructured by Canada Post and now include the civic address and/or a new postal code. Re-development and growth of older urban areas, amalgamation of towns and growth of urban areas can create restructuring resulting in new postal codes being assigned. Therefore, addresses that were once correct may now be out of date and undeliverable.

Invalid or missing postal codes 

Data entry of postal codes could be incorrect or not included at all! The postal code can be tricky to input. Here is how a postal code should be input: V6P 2K7. There should be no hyphen between the first 3 and the last 3 characters, simply put one space not two or none and use capitals for the letters.

No street direction included in address 

You must specify the complete direction of an address. Examples:

34 AVE NE 800 GEORGIA ST W 24 ST E

There may be a 34 AVE NW so if it is input as 34 AVE or 34 AVE N, the postal code will not match. There could be an 800 GEORGIA ST E so without the full address and the right direction the record may be deemed "invalid".

Numbered street name entered incorrectly 

Treat numbered streets like any other street name and enter them like this: 468 23 ST 

Do no put "23rd St". That is old fashioned and confuses computer programs. Same goes for 25th, 22nd and 1st. Numbered streets with a letter attached to it like "23A ST" should have the "A" right next to the number.

Spelling errors 

Street names, city names and provinces must be spelled correctly. Streets like "Georgia" often appear as "Georgai", cities like "Mississauga" or "Tsawwassen" can easily be misspelled. And provinces should be two letters only, with no punctuation. This has created confusion as previously there were province abbreviations like Alta for Alberta which is now AB. Nfld for Newfoundland which is now NL (and this has recently been changed from NF)!

Station qualifiers missing for post office boxes and rural routes 

A postal station is identified by a "station qualifier". Example: PO Box 436 STN C. The station qualifier "STN C" must be present along with the PO Box 436. There could be 20 postal stations in a city with a PO Box 436, but STN C tells the post office in which outlet the PO Box is located. Be sure and include that part!

There are also retail postal outlets in office buildings, 7-11 Stores, etc. The qualifier is usually an "RPO" designation. Example: PO Box 457 RPO Bentall

Rural addresses must include the "station". RR 4 STN MAIN

Non address information in address fields 

Non delivery information such as the name of a building like "The Pender Building" is not considered to be "delivery information" and will confuse the Address Validation and Correction program. If you wish to include the building name, place it in the field above the actual street info. Computer processes read addresses from the bottom up starting with the postal code, province, city, street2, street1 information in that order.

Unusual characters and punctuation 

The post office uses high speed scanners to process machineable mail. A number sign # should not appear in the address.

Rural addresses like "R.R. #5 STN MAIN" should be input as "RR 5 STN MAIN".

COMP 52 SITE 13 RR 5 is more easily scanned and matched than 

COMP. 52, SITE 13, RR #5. This format also saves keystrokes on data entry!

Commas and unnecessary inclusion of the period (.) should be avoided as scanners are looking for letters and numbers only.

Preferred input style for apartments: 345 MAIN ST APT 301 

Acceptable style: 301 - 345 MAIN ST

When an address relates to a "4th floor" rather than a suite input it as: 400 - 341 MAIN ST 

or else place the "4th floor" in the street1 field and "345 MAIN ST" in the street2 field.

WHAT YOU CAN DO NOW

1. Create quality data entry guidelines and maintain consistency of data entry.

2. Keep your list current and have it run through the Address Correction and Validation program at least once a year no matter what size your list is. This procedure will "correct" or "reformat" most addresses and generate a report showing your percentage of Address Accuracy. The updated list will include a new field coded in such a way to show which records were "corrected" and are "invalid". You may then take action to update your database.

3. Eliminate duplicates with your updated, refreshed and reformatted addresses to save yourself lots of money on your next mailing.

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Too several selections - do not Confuse Your Customers

Conventional knowledge is that the a lot of selections customers have, the a lot of doubtless they are going to get. Which will be true once customers have terribly specific needs or wants, and that they recognize what those needs or wants area unit. However, typically having voluminous selections simply confuses customers and that they do not buy something.

One company tested this concept this way: They place 20 six flavors of jams and preserves on a table. Customers may style any or all them, and if they created a sale they got $1 off. Folks circled and chatted, however they did not get. There have been a lot of selections than they may effectively method, in order that they withdrew.

Later, the corporate perennial the exercise with simply six flavors. This time, folks sampled and that they bought. After all, is not it easier to create an alternative among raspberry and grape than it's to settle on from between raspberry bush, golden raspberry, raspberry bush, golden raspberry bush . . .well, you get the concept.

If you discover that your customers area unit knowledgeable and narrow-minded , and that they need voluminous choices obtainable, you will be able to provide selections whereas still creating it straightforward for the undecideds. Provide a "standard" or basic product that meets most customers' want. Build choices obtainable, however package several the foremost standard choices along. Automotive makers do that, for example. Bundle product along so customers have not got many choices to create, and that they can appreciate however straightforward it's to shop for from you.

How To Introduce insurance

Knowing that there ar still many individuals World Health Organization do not perceive regarding life insurance, an insurance agent ought to be able to offer associate introduction regarding insurance business to individuals. Several insurance firms ar giving several varieties of offerings to the purchasers. Rather than creating the client confused, it'll be higher to present an outline regarding insurance properly to the purchasers.

There ar many things individuals ought to understand insurance. The primary one is that the sorts. The insurance is usually divided into two: whole insurance and term insurance. Otherwise, term insurance still has some differing kinds like annual renewable insurance and non-guaranteed term life. The other is that the insurance policies. The purchasers ought to grasp after they ought to do the payment, varieties of coverage, and also the premium. Additionally, the purchasers ought to grasp what benefits they are going to get by getting insurance. The public might value more highly to get term insurance as a result of this can be the foremost reasonable one. This kind of insurance additionally offers protection for a selected amount of your time. Sometimes individuals can take insurance for a term of five to 30 years. Moreover, the client ought to grasp initial regarding their monetary scenario and private desires in order that they will get the correct insurance.

Best answer from on-line day Loan Service

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Today, you will get the proper automobile insurance policy which inserts your would like and your budget simply.It's as a result of you will compare automobile insurance quotes on-line. Automobile insurance Rates may be a website which is able to help you to urge the proper automobile insurance policy which inserts your would like and your budget. At this website, you will compare automobile insurance quotes simply. You merely have to be compelled to do few clicks to urge free automobile insurance quotes from some automobile insurance suppliers. After that, you will select the proper automobile insurance policy which inserts your would like and your budget at intervals couple of minutes

Paying for "Influence"

The Wall Street Journal reports on a recent investigation by the Department of Justice on attorneys' fees in bankruptcy, and publishes a schedule of rates charged by Gibson, Dunn & Crutcher.  Antonin Scalia's son Eugene bills $980.  Ted Olson, former Solicitor General, bills a mind-blowing $1,800.

But believe it or not, the numbers themselves aren't the most disturbing parts of this article.  First, there's the fact that I've seen very good attorneys get ripped by DOJ and bankruptcy courts for billing one-third these rates.  The only discernible difference was that their clients were mortals, not Olympians.

Second, there's Justice Scalia's remark about paying extra for those who are "just a little bit brighter."  If that's all the better understanding he has of paying a premium at the margin, then he needs to stop pretending he has any understanding whatsoever of economics and leave that sort of thing to Posner.

Third, Some Perspective's comment shows me he/she should just go sing "Kumbaya" around a campfire.  OK, sometimes these kids have to work all night.  Earth to No Perspective: So do I (Ask my wife.).  So does any litigator.  That doesn't mean I expect to be billing out at $500 any time soon.

Finally, the most disturbing part: NALFA's statement that Olson's rate is simply free market economics.  What do you buy for a rate like Olson's or Scalia's?  Are their legal skills so inordinate?  No.  You're buying their influence.  You're buying their phone lists, and country club memberships, whom they lunch and dine and golf with, whom they share board memberships and alumni committees with.  And they work those contacts for you to bring pressure on decision-makers.  If a normal joe like a restaurant owner pays another normal joe like a beat cop fifty bucks a week to make sure he passes the health and safety inspections, that's a felony on both sides.  If a 1%er pays another 1%er to make sure a regulation isn't passed or is only "selectively" enforced, that's just the old boy network in action.

And that stinks like last week's diapers.

I Can't Let This Slide By

Just about all my clients have the same problem Senator Lee is facing.  There are a few differences, though.  First, I doubt Senator Lee is going to lose his job over this, and I also doubt he won't be able to get a loan for the next several years.  Second, rank has its privileges; Chase was more than happy to play nice and not pursue him for the deficiency.  Third, my clients aren't constantly preaching about personal responsibility and living within your means.  Things happen, even to a US Senator.

So, Is Utah a Developing Nation?

Not an idle question.  The latest McKinsey Quarterly links to one of their old papers on the "informal" economy, i.e. business that's run under the table.  They note that the proliferation of an informal economy can be detrimental to the economy as a whole for a variety of reasons, lost tax revenues, disrespect for laws, irregular wage payments, avoidance of licensing and regulatory compliance, illegal employment practices, worker safety, product defects, and undercutting legitimate businesses being among them.

They also note a number of indications of an "informal" business: underreporting of employment, avoidance of taxes, ignoring product quality and safety regulations, IP infringement, failing to register as a legal entity, etc.  How many of these are an every-day occurrence here?  All of them.  How many people do I get in my office who are "behind on their taxes" because their bosses list them as "1099 employees?"  There's no such thing.  Either you're actually an independent contractor, or your boss is a cheap sleaze who's shifting his tax burdens to you.  And then there are the businesses that send me brochures, and when I ask them where they got the photos and text, they tell me they just pulled them off the Internet.  Oh yes, that's a plan, commercially using other peoples' property without their permission.  And when I ask for a license, they hand me something in some other business's name.  So what's your relationship to this business?  "Oh, he just lets me use his license."  Uh, wrong answer, and it's a crime.  Not surprising, though, given that they typically haven't met any of the requirements for doing business, right down to registering the DBA they're operating under.

Every time I take the bench in small claims court, I end up having to admonish at least one small business owner that he/she is in fact in business and needs to get the paperwork straight, including licenses and contracts.  Happened again last night.  Folks, if you're in business, you're self-employed, and being self-employed is fundamentally different from being employed.  It means you're ultimately responsible for the paperwork, and if you don't keep it straight, sooner or later you'll wake up wondering what fell on you.  And when that happens, and you come to me to straighten it all out, don't start whining about how unfair everything is.  My kids know better than that.

Latest Financial Industry Comments

Over on Credit Slips, we're discussing the CDS mess in the Greek default.  No one over there thinks we've seen the end or even the beginning of the end.  More like the end of the beginning.  I'm sticking to my position that anyone who was relying on a CDS to cover his position was willfully ignorant and deserves the haircut he'll be getting.  I've added that anyone who really wanted insurance for his investment should have been able to buy something from somewhere, and that if no such insurance were available, that a CDS was the only option, we now know as an absolute fact that the markets are nothing but a crooked casino.

On London Banker's blog, we're discussing how to fix regulation methods.  Following up on another comment, I've said that the touchstone should be whether the financial industry can explain an investment to the regulators.  If it can't, the investment doesn't fly.  After all, if the regulators can't understand it, how can the investors?

Nursery School World

Continuing my earlier rant, I like having physical possession of my things; I want them to be here, rather than off in the ether where I have to conjure them into my presence.  Further, I want to be able to do what I want with them, not what Steve Jobs or Bill Gates thought I should do with them.

Once upon a time, there was a thing called "thin client".  It was basically a reincarnation of what we originally had with the first desktops: The monitor and keyboard on your desk did nothing but provide access to the central computer.  If the computer or the connection went down, you sat at your desk playing with your paddleball until the large piece of beige decor on your desk cam back to life.  Everybody hated it except the IT guys, who were ecstatic.  They were again the spider at the center of the web, and they could keep everything safe and secure by preventing the rest of us from having access to anything that mattered (I swear the firewall at the office works like this; all the Interwebs are presumptively blocked.  Reminds me of the episode of The Simpsons where Bart goes to the Flanders', and they have 125 cable channels, all blocked.).  We screamed, and once again we had something other than a dumb box on our desks.

And then one day our apps migrated to the Web.  And our data.  So although we didn't have dumb boxes on our desks, we had empty boxes.  It's all for safety and security, to keep bad things from happening.  And it stinks like last week's diapers.  I want my data on my box, not someone else's.  I want the software I want, not what I'm obligated to stream from Redmond or Cupertino with random "upgrades" that require new hardware and turn my earlier work into Linear A.

In short, I want to use my stuff my way.  Unfortunately, more and more producers consider you too much of an infant to be trusted to do anything on your own.  So with things from computers to cars to household appliances, you do it their way or you don't do it at all.  I call this "Frank Lloyd Wright Syndrome."  Wright's later clients told stories about Wright dropping in for visits.  If they had moved the furniture he had designed, he moved it back.  If they (Horrors!) had put in their own furniture, he made them take it out and put his back in.  Some may call this the price of genius.  I call it a crippling case of OCD.

I have a picture of a boy strapped into a "new model" potty chair.  Astronauts aren't this securely strapped in for a launch.  The picture is a joke, but only barely.  Everything has to be safe these days.  Safe and convenient.  We build in safety and convenience to the point that the thing doesn't work anymore.  Computers are a good example.  Cars are another.  Your car practically runs itself.  Until it doesn't.  Then you need a Cray computer and Roger Penske's shop just to find the problem, let alone fix it.  And how convenient is "convenience food" if it's so loaded with crap that it kills you instead of nourishes you?  I suppose it's convenient for the undertaker if you're pre-embalmed or if you're so full of grease that cremation is instantaneous.

It isn't just products.  Our entire society has gone this way.  Kids are regimented in ways that make Marine basic look like Woodstock.  TSA secures our airports by making everyone prefer walking 3,000 miles or simply wish they could blow the place up.  The Wars on Drugs and Terror compel us to rat out our friends and families (Ah, Soviet-style security.  I feel safer already.).
Here's the deal, people.  Risk is unavoidable.  Deal with it with what's between your ears.  Stop trying to find a magic wand that will make it go away.  And stop putting up with people who claim to be making it all go away while ushering you through the door to Prison Planet.

Block Busted

I was driving down the street yesterday and saw the neighborhood Blockbuster was closing down.  This weekend.  Everything had to go.  Now, while I picked up some very nice deals, long-term this stinks.  I am one of those dinosaurs who does not stream movies on line.  Oh, I will, but it isn't the way I like to do it.  I'll have more of this, particular rant later, but for now I'll just say that I like having the hard copy in my own hands.  I don't like depending on someone else's servers and someone else's connections.

Anyway.  A little digging told me what was going on at Blockbuster.  Back in July, Blockbuster was trumpeting the successful conclusion of a Chapter 11 liquidation, having sold the farm to Dish Network.  90% of the stores would remain open, jobs would be saved, landlords would not be facing yet more dark space, blah, blah blah.  The sun was bright, and all was right with the world.
A happy ending is a story that hasn't finished yet.


Digging through Dish Network's latest 10-K yields the following on page 31:

In addition, our Blockbuster retail store operations face increasing competition from video rental kiosk, streaming and mail order businesses. These competitive pressures have contributed to weak store-level financial performance at many of our Blockbuster retail stores. We expect to close over 500 domestic stores during the first half of 2012 as a result of weak store-level financial performance.

We continue to evaluate the impact of certain factors, including, among other things, competitive pressures, the scale of our Blockbuster retail operations and other issues impacting the store-level financial performance of our Blockbuster retail stores. These factors, or other reasons, could lead us to close additional Blockbuster retail stores. There is no assurance that we will achieve the expected benefits from the Blockbuster Acquisition.

That's 1/3 of the stores Dish bought being shut down now, with more coming.  So much for saving the stores, the jobs, etc.

And that's the dirty, little secret of Chapter 11.  You can negotiate and strategize for months.  You can force a plan through.  You can even walk in with a pre-pack and all your ducks in a row and be out in a month.  And a year later, it can still all be gone.

Amazon Triangle

Meanwhile in Seattle, Clise Properties, which owns about two-thirds of the Denny Triangle, has sold a big chunk (three blocks to be precise) to Amazon.  Amazon intends to build a big office tower on each block and fill them with cube farms, managers, and executives.  I don't know how to think about this.  My first thought is that Paul Allen better invite Jeff Bezos to his next barbecue, because this has to boost Allen's South Lake Union play.  My second thought is that, if Amazon can't fill this space, it's going to enter the leasing market, which will further exacerbate downtown vacancy rates.  My third thought, at least for now, is that, if Amazon can fill this space, the physical bookstore market must be spinning in at terminal velocity, which saddens me to no end.  I'll always want a store I can actually walk into.

But I Want More Stuff!

It never ceases to amaze me how many of my bankruptcy clients ask, "How soon can I get a credit card/car loan/mortgage."  Geez, kids, cool your jets.  First, one of your problems coming out of bankruptcy will be that you'll start receiving credit card offers right away because they know you're stuck with the bankruptcy waiting period and can't stiff them any time soon.  Are you really so eager to feed the vultures?  Second, incurring debt you couldn't service is what brought you to my office in the first place.  You may think you're flush, but you're still just one job loss or medical emergency from being back in the tank.  Try this thing called "saving" for awhile.  Ask your grandparents; they can probably tell you all about it.


Look, we all want things.  I want a new car and house, too, but here's a news flash: Tomorrow will come, and if you spent it all today, tomorrow is going to hurt.  Badly.  So I maintain my cars (Memo to me: Get that front end looked at.), and I keep renting.  When we moved from Washington to Utah seven years ago, My Dear Wife wanted to buy another house.  I said, "No dear, this market is whack."  She was incensed that I would do something so un-American as fail to incur consumer debt.  But guess what?  I was right.  And we'll keep renting, too, much to her chagrin, because in less than 10 years, we'll have an empty nest, so why do I want to go buy extra bedrooms and baths?


It's called "thinking," people.  Do it or pay the price.

"Show Me the Note" is Now the Law

A lot of foreclosure defense has been riding on the "show me the note" argument, namely, "Hey bank, where's the promissory note you claim is evidence of the debt?"  The state courts and the federal district courts have been quite loose on this and generally allowed the banks to proceed with little more than a shoeshine and a smile, but the bankruptcy courts have tended to be stricter.  The reason is inherent in the nature of bankruptcy: Note issues come up normally in two situations, claims and motions for relief from stay, and in both the claimant (the bank) has a stricter burden of proof than in nonbankruptcy proceedings.  Now that fact has been writ large courtesy the Tenth Circuit Court of Appeals in In re Miller.  The Tenth Circuit, reversing the bankruptcy court and the Bankruptcy Appellate Panel, holds essentially that, if you want to come to the table as a note holder, you'd better be holding the note.

This approach is perfectly reasonable and long overdue.  There is an issue that remains open, though.  The Tenth Circuit, as with every other court I've seen address the issue, relies on UCC Article 3 to determine if the claimant is in fact the holder of the note.  There is a growing debate, though, concerning whether standard mortgage notes qualify as negotiable instruments under Article 3.  If they do not, then Article 3 does not apply, and we must look to other law to determine who holds the note.  Stay tuned, we may have this all sorted out in 10 or 12 years.

New Website

Woo-hoo, new website up and running.  Click here, or use the link above my profile to the right.

Big Boys of BK

Lots of Chapter 11 news today.


Kodak finally filed last night.  It had been in trouble for a long time (I think I'm one of the few fossils remaining who uses film.), but it was trying to reshape itself as a printer company.  To do so, it was relying on a revenue stream from its patent portfolio (At one time that portfolio rivaled the likes of Bell Labs and IBM.).  Unfortunately, Kodak didn't account for aggressive (i.e. predatory) behavior by some major license users, including Apple and Research in Motion (I have to say I don't use much of anything from Apple.  I hate black boxes, so I didn't care much for the products, and I didn't care for the culture, either.  Seemed too much like a religious cult.  I see people walking around festooned with 500 i-Crap products, and I wonder why anyone needs to be so simultaneously plugged-in and cocooned from the world.  They remind me of Neo in The Matrix before he's released from his pod.  RIM, though, hurts.  I've rocked the Crackberry for over a half-dozen years now.).  The big users decided to stop paying for the licenses, forcing Kodak to litigate.  They wouldn't buy the patents outright, either, at least not for more than a dime on the dollar.  So Kodak is in Chapter 11, where it might be able to force a few things.


American Airlines, on the other hand, might be getting forced.  It's nearly two months since it filed, and American has barely gotten off square one.  As I blogged the day it filed, American's big motivation was to take down the labor contracts and pensions.  It hasn't, and everyone (including Your Truly) is confused about the delay.  Confused about it, but still willing to take advantage of it.  Delta and US Airways are making noises about rival bids, and others are getting into the game.  If American doesn't have a reorganization plan in front of creditors in two months, it's looking at getting parted out.


And of course we can't let the day go by without some more mess from MF Global, this time with a heapin' helpin' of JPMorgan Chase.  It seems that back in October, right before it filed, MF Global was selling piles of assets to raise cash.  Problem was, it was selling them through JPMorgan, which decided to do a by-the-book slowdown of the transactions.  Consequently, MF Global had neither the assets nor the cash and couldn't meet the inevitable margin calls.  Welcome to bankruptcy.  Now the creditors and trustee are finally getting around to asking JPMorgan where the money went, because it certainly hasn't been turned over.


JPMorgan's involvement in "where did it go" scenarios is getting to be a habit, and it's long past time someone pulled the curtain back and took a look.  Somebody needs to look at where Washington Mutual's assets went, because they were there until JPMorgan stepped in.  And unless something drastic has happened this week, JPMorgan is still sitting on piles of cash involved in investment schemes from five and six years ago (I have to be careful here.  I've had two, executive-VP-level in-house counsel lie to me about the creation and handling of those accounts, so it's hard to say what the "official" records look like any more.  And I've had outside counsel threaten me with bar discipline for daring to represent anyone opposing JPMorgan.  But then that's SOP for Utah.  The Bar doesn't care if an attorney makes a groundless threat like that so long as he is representing a 1% client and he makes it against an attorney with a 99% client.).  Any wonder I refer to the place as "JPMorgoth"?  We'll see if anybody decides to use the big microscope this time or if JPMorgan skates again.

If You Don't Promote, Your Business Won't Float

No apologies at all to Johnnie Cochran.

Yesterday, while waiting for a kid to finish a rehearsal, I swung by Trolley Square just to see what was going on there these days.  It was about 0915, and I was surprised to find the parking lots and new garage already pretty full.  I walked inside and discovered that Trolley had leased a space to the Sundance Film Festival for ticket sales and that there were several hundred people in line waiting for the ticket office to open at 1000.  I thought, "This is a great idea by Trolley.  Sundance audience, relatively hip, some discretionary income.  Exactly the target market for Trolley-style shops.  And a captive audience to boot, with nothing to do but stand around until the ticket office opens."


And then I noticed that I wasn't seeing any shops open.  I walked through the whole place.  Not a single shop was open.  No one was working the lines, handing out fliers or coupons or samples, offering to hold a place in line while someone shopped, taking food orders and bringing them back.  Nothing.  All those customers, and no one approaching them.


First, to Trolley Square management: Kudos, you did your job.  You brought in a mass of potential customers the likes of which has rarely been seen around that tomb.  And you'll be bringing those crowds in all week.  It isn't your fault if your tenants aren't taking advantage.  When they come whining to you for concessions because they aren't getting enough traffic, you should rub their noses in the photos and videos you're taking of this event.  Why should you give concessions to businesses that act like they're hobbies?


Second, to Trolley Square tenants: You blew it, and you'll probably blow it all week.  Yes, you opened at 1000, but so what?  Those customers had already been there for an hour with nothing to do but wait.  They didn't even have a moving line to keep up with.  They were just standing there.  And you were nowhere.  You weren't visiting with potential customers, you weren't telling them about your inventory and specials, you weren't learning about their shopping habits and needs, you weren't getting their contacts for your email list, you weren't having them like your Facebook page.  You were a no-show.  I know you'll whine about lack of traffic all Summer, but it's really your own fault.


Third, to everybody: I've seen grundles of small businesses that acted either like they were hobbies or they had a divine right to customers.  Both attitudes are fast tracks for the Fail Train.  Hobbies are not designed to make money; they need to stay in your garage.  And the last folks who claimed a divine right to something got their heads lopped off.  The only people who don't have to work for money are the ones who were born with it.  Your business is there to make money, and that requires work, your work.  If you don't bring it, don't expect success.

Merry Red Ink Christmas

Throughout the holidays, I saw people buying like mad.  I kept thinking, "Wait a minute.  The job picture stinks, about every asset and investment class is dropping, and everyone below the top 10% is getting absolutely rocked.  How is everyone buying?"

The old-fashioned way, apparently: debt.  The Fed's figures for November are out (December won't be out for another month, but I can't imagine it won't look worse.).  Consumer debt rose at an annual rate of 9.9%.  Revolving debt (credit cards, lines of credit, etc.) rose at an annual rate of 8.5%, and nonrevolving debt (mostly secured purchase money loans and student loans) rose at 10.7%.
This is a mess in the making.  We have learned nothing from four years ago.  People are once again buying by spending money they don't have by taking out loans they can't afford from people who don't care if they (or, more accurately, their clients/customers) get repaid or get stuck with collateral they can't unload so long as they get their origination fees.  And when this new house of cards collapses, where does the bail-out come from this time?

I see bankruptcies trending back up soon, but that isn't the real concern.  With the President, the House, and one-third of the Senate up for election this Fall, D.C. will pull any smoke-and-mirrors to kick the economic can past November.  But what kind of hangover will we get in 2013?  If what we've seen is any kind of prologue, you may want to find yourself a place to hide in the high grass.