Conventional knowledge is that the a lot of selections customers have, the a lot of doubtless they are going to get. Which will be true once customers have terribly specific needs or wants, and that they recognize what those needs or wants area unit. However, typically having voluminous selections simply confuses customers and that they do not buy something.
One company tested this concept this way: They place 20 six flavors of jams and preserves on a table. Customers may style any or all them, and if they created a sale they got $1 off. Folks circled and chatted, however they did not get. There have been a lot of selections than they may effectively method, in order that they withdrew.
Later, the corporate perennial the exercise with simply six flavors. This time, folks sampled and that they bought. After all, is not it easier to create an alternative among raspberry and grape than it's to settle on from between raspberry bush, golden raspberry, raspberry bush, golden raspberry bush . . .well, you get the concept.
If you discover that your customers area unit knowledgeable and narrow-minded , and that they need voluminous choices obtainable, you will be able to provide selections whereas still creating it straightforward for the undecideds. Provide a "standard" or basic product that meets most customers' want. Build choices obtainable, however package several the foremost standard choices along. Automotive makers do that, for example. Bundle product along so customers have not got many choices to create, and that they can appreciate however straightforward it's to shop for from you.